PUBG Maker Krafton Drops $666 Million on Indian Startups: Why Korea's Betting Big on India Tech

Aditya Kachhawa

3 min read
Startups & FundingTech NewsGaming & Esports
Krafton PUBG logo with India map showing 666 million dollar investment fund Naver Mirae Asset partnership 2025

December 19, 2025 became historic as Korean gaming giant Krafton announced a massive $666 million "Unicorn Growth Fund" targeting Indian tech startups—one of the largest foreign investments in Indian tech history.

The Twist: This Isn't About Gaming

Krafton partnered with Korean giants Naver and internet powerhouse Mirae Asset to chase AI startups, fintech unicorns, e-commerce platforms, and enterprise software. They're betting India will produce the next generation of Asian tech giants.

The Deal Structure

  • Total fund: $666 million (₹5,500+ crore)
  • Initial launch: $333 million (January 2026)
  • Krafton commitment: $137 million
  • Naver commitment: $137 million
  • Target: 25-40 portfolio companies by 2027
  • Check size: $10-30 million per company

Why Korea, Why Now?

Three strategic factors are driving this:

China Risks: US tensions, regulatory unpredictability

India's Maturing Ecosystem: 120+ unicorns, $24B VC funding in 2024

Krafton's India Success: BGMI has 240M+ downloads, ₹1,500+ crore annual revenue

What Startups Get Funded?

Target Sectors

  • AI/ML infrastructure
  • Fintech platforms
  • E-commerce
  • B2B SaaS
  • Healthcare tech
  • Edtech

Investment Criteria

  • Series B+ stage
  • Revenue-generating businesses
  • Proven product-market fit
  • Clear path to profitability

Beyond Money

This partnership offers strategic value:

  • Korean market access
  • Technology partnerships
  • Monetization expertise from gaming
  • Platform tech from Naver
  • Exit support from Mirae Asset

What This Means

For Startups: $666M more capital when global VC funding is down 40% YoY. Plus validation signal that attracts other investors.

For India: Signals we're becoming Asian tech hub, not just outsourcing center.

For Ecosystem: Creates India-Korea tech corridor that could define Asian innovation for the next decade.

Who Benefits

Series B/C Stage Startups in AI and fintech are the sweet spot. Companies needing Korea/Japan/SE Asia market access get doors opened by Krafton/Naver networks.

The Bigger Picture

While Silicon Valley debates, Asian tech ecosystems are building practical partnerships. Korea is diversifying from China exposure, and India offers growth with democratic stability. This $666M bet might be the most important tech partnership nobody's talking about.

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